You know hashtags are important in Instagram, and you keep on putting off researching them. Let’s cover the basics here so you’re good to go! (And if you need more tips, there’s a free hashtag booklet at the end!)
What is a hashtag, anyway?
Yup, starting from scratch. A hashtag is a word with a pound sign in front of it, like #love, found in public posts. These can help new readers find your work and also help you find posts to engage with.
When you search a hashtag in Instagram, you’ll be shown the Top Nine – the nine most engaged posts in a ~24 hour period – and the most recent posts in that category.
Your goal, should you choose to accept it, is to try and get in that top nine. It keeps you visible longer, which can get more comments.
They’re not just for you to plug in and ignore
They’re also a great way to search for relevant posts to engage with! And since the most recent posts (say, within 15-20 minutes) might have their posters still online, they might say hi back. (And possibly follow you.) It’s a win-win!…