I know The London Plane gets tons of love online and on Instagram. I just rarely see any discussion of their freezer.
Sure, the whole place is a homage to pretty things that could go on Instagram. Pretty plates, pretty flowers, pretty croissants in pretty rows. And yet I still think the fridge section is where it’s at. It’s like they decided to sell all sorts of fancy wonderful things that fancy chefs and bakers might want for a party.
I mean, here’s what I’ve seen on previous trips:
- Frozen pie crusts made with white or rye flour
- Whole frozen galettes with seasonal fillings
- Brownie dough
- Chocolate chip cookie dough
And that’s only the sweet stuff. I’ve seen preserved lemons, housemade yogurt, pints of halibut stock. Halibut stock! Where else in Seattle can you even get halibut stock? (And what fish stews are people making with it?)
The downside: none of it’s cheap. It’s $7 pints of halibut stock, $5 single frozen pie crusts, and $12 batches of cookie dough. It’s meant for people who can afford to eat well, and probably people who can afford to eat well who are also decent bakers but don’t have time to bake. (I may have fallen into the second category once or twice.)
For that audience, all this makes sense. The butter in the pie crusts is Cremerie Classique butter, which runs $5-$6/pound. Buying the pie crust at $5 is a money and time saver – if you’re already planning to buy super fancy butter and just need a good crust.
Even the frozen cookie dough costs only twenty-five cents less per cookie than buying them already baked. What you’re saving on is the time spent going to get your fix later – and the ability to eat them fresh out of the oven. And since it’s a rather fine cookie, I’m generally okay with that, but I also understand being frustrated at how expensive the stuff is. (I’m personally afraid of the home goods section in that store. I can’t afford any of it.)
And yeah, there’s a soda section too, but if you want something interesting you might as well go to Rainshadow and their on tap orange soda. Of all things, it has hints of fennel. Fennel.
I mainly wish they had a CSA just for dessert doughs and frozen treats. I’d totally get in on that action.
So, found any treasures in their fridge section?